BRUT
BRUT is one of the most well-known, fragrance-led male personal care brands for men around the world. Its signature fragrances have empowered men to wear its fragrances with confidence, charm and character while defining and setting the bold standard to prestige masculine scents for men. The same mantra was adopted when entering into sponsorship with the NHRA, Don Schumacher Racing and Ron Capps, targeting a younger demographic. Marketing materials include series entitlement and race team logos, car liveries and team collateral, autograph cards and printed materials including publication, hospitality branding and at-track signage.