Art + Design + Illustration
Art + Design + Illustration
Hisense, a multinational consumer technology manufacturer and one of the largest television brands in the world, jumped into action to mediate a divisive Twitter battle between NASCAR drivers Erik Jones and Clint Bowyer, both claiming to be the best gamer in all of NASCAR. Hisense and its friends at the esports team Evil Geniuses, looking to settle the score between the racers, proposed a challenge to answer once and for all: Who's the best gamer in all of NASCAR? The solution became the Hisense Dual Threat Challenge. Jones, Bowyer, Hisense, Evil Geniuses and two lucky fans joined forces to host a Halo tournament on the 16,000 square-foot Speedway TV at Charlotte Motor Speedway during the weekend of the Hisense 4K TV 300 in Charlotte. Graphics encompassing the gaming units building from Hisense’s Live in the Wow brand campaign added a colorful and whimsical backdrop to the challenge.