Along with car livery design, team collateral is an important facet of any brand and race team. The car design is not the only item that receives attention from millions of cheering fans. What the driver and crew wear, as well as the equipment they prepare the car with and transport the car from event to event are just as important. The transporter is a rolling billboard making its way across the country up and down the highway from market to market. The fashion design of driver and crew fire suits and helmets are captured by thousands of fans in the stands and millions on broadcast, while pit equipment serves as a backdrop for each and every pit stop.