Art + Design + Illustration
Art + Design + Illustration
UPS is the world’s premier package delivery company and a leading provider of global supply chain management solutions. They operate one of the largest airlines and one of the largest fleets of alternative fuel vehicles under the global UPS brand. In 2009, after being a NASCAR sponsor for eight seasons, UPS moved to Roush Fenway Racing and a younger driver, David Ragan, in pursuit of targeting a younger demographic for the brand and audience. After three seasons, in 2012, UPS paired down their team sponsorship running a single race sponsorship each of the next three seasons with Carl Edwards; focusing on a cleaner brand image, green logistics and environmental responsibility. Supporting marketing materials within the sponsorship included car liveries and team collateral, autograph cards and printed materials, suite hospitality branding and at-track branding.