Art + Design + Illustration
Art + Design + Illustration
As the Creative Director, I oversaw the entire creative direction and process of the photoshoot. A preliminary production brief was developed to help aid in selecting a photographer, providing look and feel for required shots and walked through during planning sessions, which included the client and photographer. I was on-site to assist as the shoot was successfully executed on location. At post-production, photos were retouched as needed by the photographer and myself for use as assets for various marketing materials throughout the racing season.
Photographers included: Clint Davis Photo, LAT Photo USA, Nigel Kinrade Photography, and Studio 13 Photograpy.